Here’s why giving your About page some tender loving care can make Google — and your audience — fall in love with you.

1. It’s your trust card

Filipinos love stories, and your About page is basically your best chance to tell your story. Google (and real humans) want proof you’re legit. This is where you show off your experience, highlight your team, and sprinkle in a few humble brags — media features, awards, or collabs. The more authentic and transparent you are, the more people will trust you. And trust = better SEO vibes.

2. Keywords come naturally 

Here’s the fun part: your About page is loaded with keywords without even trying. Whether you’re a design studio in Manila or a digital agency serving clients from Cebu to California, those little details help search engines understand what you’re all about. No keyword stuffing, just natural storytelling.

3. Journalists love it (and so do backlinks) 

Reporters, bloggers, and collab partners often stalk About pages first. If yours is detailed and credible, you’re way more likely to score a mention, an interview, or even that sweet backlink juice. Think of it as your online calling card that says: “Yes, we’re real. Yes, we’re awesome. Let’s work together.”

4. It’s secretly popular 

Check your site analytics and you’ll probably see your About page hanging out at the top of the charts. People are nosy (in a good way!). They want to know who’s behind the content. If all they get is a boring “We are a company that…” paragraph, you’ve lost a golden chance to win their hearts.

5. It can turn browsers into believers 

SEO isn’t just about traffic — it’s about what happens after they land on your site. A lively, well-optimized About page builds trust so visitors are more likely to subscribe, book a call, or slide into your inbox. Don’t be shy: throw in a call to action. Something like, “Work with us!” or “Let’s start your project!” keeps the energy flowing.

How to make your About page fiesta-ready 

• Use headings that are clear and fun.

• Share your story like you’d share it with a friend.

• Sprinkle in your creds and win.

• Add links to your best works.

• End with an inviting call to action (bonus points if it feels personal).

Bottom line? Your About page isn’t just background noise. It’s the karaoke mic of your website, the place where you grab attention, show your true colors, and get the crowd cheering for you. Make it festive, make it global, make it you — and watch your SEO (and connections) light up like a fiesta lantern.

Written by Francene Angela Baldeo